• Social Media Specialist

    Job Locations US-PA-Conshohocken
    Job ID
    2019-1052
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Plan, develop, and implement the marketing and communications strategy and tactics for social media, creating broader brand acceptance and interest. Responsible for the development and implementation of a social media plan including: development of brand(s) pages, advertising, promotions, copy, brand presentation, and marketing research across the social media landscape.

    Responsibilities

    • Plan, develop, and implement the social media tactics for insurance brands and products.
    • Become our expert in social media markets focusing on external acceptance and internal participation.
    • Coordinate activities between brands and assist program directors with social media communications
    • Conduct social media promotions
    • Conduct marketing research and development developing position papers and plans for social media penetration of the brand
    • Ideate, write, create and implement social advertising
    • Monitor changes in the acceptance metrics across targeted social media platforms
    • Coordinate brand website changes and development to support social media campaigns
    • Survey agents and insureds to determine social media acceptance and recommend changes where necessary
    • Produce Social Media plans and budgets
    • Report weekly activities against plan

    Qualifications

    • Bachelors degree in Marketing
    • 3+ years of Social Media Marketing experience

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed